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TV Viewers to Vote Live for Dove Real Women

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By: Jamie Matusow

Editor-in-Chief

America’s TV viewers will choose the next Dove real women ad on Oscar Sunday, by texting or voting live online at www.oscar.com. Dove is asking real women to define luxury in a 30-second ad that will premier during a commercial break in “The Oscars” on Feb. 24, 2008, as part of the new Dove Supreme Cream Oil Body Wash Ad Contest. America’s favorite ad will then be revealed later that evening. “Private Practice” star Amy Brenneman joined Dove to kick off the contest by sharing her point-of-view on luxury, saying, “A relaxing
shower is one of my top luxuries every day.”

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